APA

KOTLER P., ARMSTRONG G., . (2006). PRINCIPLES OF MARKETING. New Jersey: PEARSON Prentice Hall.

Chicago

KOTLER PHILIP, ARMSTRONG GARY, . 2006. PRINCIPLES OF MARKETING. New Jersey: PEARSON Prentice Hall.

Harvard

KOTLER P., ARMSTRONG G., . (2006). PRINCIPLES OF MARKETING. New Jersey: PEARSON Prentice Hall.

MLA

KOTLER PHILIP, ARMSTRONG GARY, . PRINCIPLES OF MARKETING. New Jersey: PEARSON Prentice Hall. 2006.