APA

Perreault W. D., McCarthy E. J., . (2000). Essentials of Marketing : A Global-Managerial Approach. New Delhi: McGraw-Hill Higher.

Chicago

Perreault William D, McCarthy E Jerome, . 2000. Essentials of Marketing : A Global-Managerial Approach. New Delhi: McGraw-Hill Higher.

Harvard

Perreault W. D., McCarthy E. J., . (2000). Essentials of Marketing : A Global-Managerial Approach. New Delhi: McGraw-Hill Higher.

MLA

Perreault William D, McCarthy E Jerome, . Essentials of Marketing : A Global-Managerial Approach. New Delhi: McGraw-Hill Higher. 2000.