APA

Peter J. P., Olson J. C., . (2006). Consumer Behavior and Marketing Strategy. New Delhi: Tata McGraw-Hill Publishing.

Chicago

Peter J Paul, Olson Jerry C, . 2006. Consumer Behavior and Marketing Strategy. New Delhi: Tata McGraw-Hill Publishing.

Harvard

Peter J. P., Olson J. C., . (2006). Consumer Behavior and Marketing Strategy. New Delhi: Tata McGraw-Hill Publishing.

MLA

Peter J Paul, Olson Jerry C, . Consumer Behavior and Marketing Strategy. New Delhi: Tata McGraw-Hill Publishing. 2006.