APA

Cundiff E. W., Covoni N. & STILL R. R. (1980). Fundamentals of modern marketing. NewJersey: Prenice-Hall.

Chicago

Cundiff Edward W, Covoni Norman and STILL R RICHARED. 1980. Fundamentals of modern marketing. NewJersey: Prenice-Hall.

Harvard

Cundiff E. W., Covoni N. and STILL R. R. (1980). Fundamentals of modern marketing. NewJersey: Prenice-Hall.

MLA

Cundiff Edward W, Covoni Norman and STILL R RICHARED. Fundamentals of modern marketing. NewJersey: Prenice-Hall. 1980.