APA

Westwood J., . (1996). How to write a marketing plan. London: Kogan Page.

Chicago

Westwood John, . 1996. How to write a marketing plan. London: Kogan Page.

Harvard

Westwood J., . (1996). How to write a marketing plan. London: Kogan Page.

MLA

Westwood John, . How to write a marketing plan. London: Kogan Page. 1996.