APA

Kinnear T. C., Taylor J. R., . (1991). Marketing research. New York: McGraw-Hill , Inc.

Chicago

Kinnear Thomas C, Taylor James R, . 1991. Marketing research. New York: McGraw-Hill , Inc.

Harvard

Kinnear T. C., Taylor J. R., . (1991). Marketing research. New York: McGraw-Hill , Inc.

MLA

Kinnear Thomas C, Taylor James R, . Marketing research. New York: McGraw-Hill , Inc. 1991.