TY  - BOOK
AU  - KOTLER,PHILIP
AU  - ARMSTRONG,GARY
TI  - PRINCIPLES OF MARKETING / 
SN  - 131469185
U1  - R/ 658.8/ KOT 
PY  - 2006///
CY  - New Jersey
PB  - PEARSON Prentice Hall
KW  - MARKETING
N1  - includes bibliographical references &index
ER  -