TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of Marketing : A Global-Managerial Approach / 
SN  - 72894822
U1  - R/658.8/JER 
PY  - 2000///
CY  - New Delhi
PB  - McGraw-Hill Higher
KW  - MARKETING
N1  - AT THE END OF BOOK THERE IS NAME INDEX
ER  -