TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C
TI  - Consumer Behavior and Marketing Strategy / 
SN  - 0070601585
U1  - 658.8 
PY  - 2006///.
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing, 
KW  - CONUMER BEHAVIOR.
KW  - MOTIVATION.
N1  - INCLUDE INDEX
ER  -