TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins,W.John
AU  - Boyd,W.Harper
AU  - Larreche Claude- Jean
TI  - Marketing Strategy : :  A Decision-Focused Approach / 
SN  - 0070611432
U1  - 658.8 
PY  - 2006///.
CY  - New Delhi : 
PB  - Tata McGraw-Hill, 
KW  - MARKETING.
KW  - MANAGEMENT.
N1  - INCLUDES INDEX
ER  -