TY  - BOOK
AU  - Clow,Kenneth E.
TI  - Integrated Advertising Promotion, and Marketing Communications / 
SN  - 8131709965
U1  - 659.1 
PY  - 2007///.
CY  - Delhi : 
PB  - Pearson Baack,  
KW  - MARKETING.
KW  - COMMUNICATION.
N1  - INCLUDES INDEX
ER  -