TY  - BOOK
AU  - Zeithamal,Valarie
AU  - bitner,mary jo
TI  - Services markiting : : integration customer focus across the firm / 
SN  - 0072312211
U1  - 658.8 
PY  - 2000///.
CY  - New Delhi : 
PB  - Tata Mc graw Hill, 
KW  - Manegement.
KW  - Markiting.
ER  -