TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Taylor,James R.
TI  - Marketing research : : an applied approach / 
T2  - Marketing series
U1  - 658.83/KIN 
PY  - 1991///
CY  - New York
PB  - McGraw-Hill , Inc.
KW  - Marketing
ER  -