000 00608cam a2200205 i 4500
005 20260304123843.0
008 250721s2007 ii gr 000 0 eng d
020 _a8131709965
082 1 4 _a659.1
_bC L O
100 1 _aClow, Kenneth E.
_eAuthor.
245 1 0 _aIntegrated Advertising Promotion, and Marketing Communications /
_cKenneth E. Clow, Donald Baack.
250 _athird edition.
264 3 1 _bPearson Baack,
_c2007.
_aDelhi :
300 _a537 page.
500 _aINCLUDES INDEX
650 1 7 _aMARKETING.
650 1 7 _aCOMMUNICATION.
942 _2ddc
_cBK
999 _c113622
_d113622